About Mort Greenberg:
TOP TAKEAWAYS
Covers 20 chapters across three sections: Money Matters, Investing Matters and Entrepreneurship
Access to 35+ unique “Try It Activities” that turn this book into an interactive workshop that you can access anytime
THE IDEA FOR THIS BOOK
From an early age there was always a back and forth with this father daughter team pushing each other to think through questions or problems to come up with an answer. It did not matter if an answer was right or wrong but having a way to talk through situations was most important. “Money, Investing and Entrepreneurship” is the fifth installment in The Fearless Girl and The Little Guy with Greatness series.
WHO THIS BOOK IS WRITTEN FOR
This book is for children 9 – 14 years of age who want to learn about money management and wealth creation. If you are a parent / caregiver that wants to spend more time with your child, or a teacher, or a librarian looking to engage with a group of kids, this book is also for you.
WHAT YOU WILL FIND INSIDE OF THIS BOOK
134+ pages in a workbook format to allow for an interactive learning experience across three section and twenty chapters. This is the one book that shows kids how to become comfortable with: Money, Investing and Entrepreneurship. Section one: “Money Matters” details five key areas: The Basics of Money, Earning Money, Saving Money, Spending Money and Giving Back. Section Two: “Investing Matters” highlights seven key areas: The Basics of Investing, Research and Due Diligence, Risk vs. Reward, Stocks and Shares, Types of Financial Accounts, The Power of Patience, Compound Interest & Index Funds and Taxation When Selling Stocks. Section Three: “Entrepreneurship” dives into eight key areas: Idea Generation, Market Research, Budgeting and Finance, Marketing and Advertising, Sales and Customer Service, Collaboration and Teamwork, Problem-Solving and 25 Businesses That You Can Start Today Including the Steps You Can Take to Quickly Launch Each
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Author Bio:
For the past 25 years Mort Greenberg has been a salesperson and sales manager for technology start-ups and larger media companies. These companies have included a variety of fund-raising efforts, larger and small, to IPOs, and several mergers and acquisitions. Fighting his way up from an Account Executive to a role as a division President with 800+ employees, including 103 sellers delivering $220 million of annual revenue, you can guess there were many challenges that needed to be overcome. From the early Internet days at Excite.com he was fortunate to be part of a team that sold 5% of all ad revenue on the Internet in 1996 ($13M of $268M). He was among some of the first to create the marketplace for digital advertising. Being part of a small group tasked with rebuilding the revenue efforts for the search engine Ask Jeeves was a highlight for him and the group he worked with, right through its acquisition for $1.9 billion five years later. Learning lessons of the need for speed in decision making came from his time with Tel Aviv based Metacafe at the start of the Online video industry. Much of his career has been about finding ways to be creative and do more with less resources. While at organizations like IAC InterActiveCorp, NBC Universal, Nokia and iHeartMedia he spent time developing systems to simplify go to market strategies. During his Nokia days he traveled the globe and learned from some of the most talented coworkers you could find in Brazil, Argentina, Mexico, England, Finland, Germany, UAE, India, Singapore and more. Along the way he launched two of his own companies, FitAd and MindFlight, and learned the hard way that start-ups are not always successful. Since 2016 his time has been spent with a private equity firm to improve and grow 18 media properties in the military, defense, history and home and garden categories. The #1 lesson he has learned in the past few years is that by improving people’s revenue mindset, business problems are healed, and teams motivated through innovation that new revenue affords.