About GALVANIZE: How Humanized Copy Motivates a Brand and its Audience by Jennn Fusion, Leslie McMann, Paul Rosevear, Jean Tang, Daniel DiGriz:
Business writing often drones on and on, and official communications have sometimes needed warning labels. We’re jaded. Our relationship with words, as people, has become tenuous. But that also indicates an unprecedented opportunity to inspire and reacquaint a brand’s audience with joy, hope, and delight.
A quick read over coffee, this ebook draws upon specific examples to tie together the common threads that elevate certain messages above the din and motivates readers to buy and become lifelong brand loyalists.
Geared toward new and experienced writers, communicators, brand experts, and marketers, GALVANIZE takes readers on a philosophical ride through elements like audience, messaging, style, and innovation to unpack the “how” and “why” behind successful copywriting campaigns.
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Author Bio:
This book was written by MarketSmiths, an on-demand copywriting and content agency based in Brooklyn, NY. Our writing puts audiences first—replacing the struggle of “what to say and how to say it” with connection, relevance, and urgency. We’re proud to be on the Inc. 5000 list of the fastest-growing privately-held companies in America.