Customer Success Manifesto: How to Get Clients to Stay Longer, Feel Happy and Achieve Better Results by Jay Goncalves & Ben Mclellan
What are companies like Uber, IKEA, Belgo, and Eurostar doing that makes them so profitable? They know how to scale relationships.
But Online Gurus are lying to you about Scaling to hundreds of clients without creating an exceptional customer experience. Ben and I created this book with that in mind. When you feel like there is much more to be done in how you serve your clients, we’ve got you.
For a long time, marketers, specifically in the online space, have been making bolder and bolder promises. We started with promises of being capable of running a six-figure business (expert or agency), then everyone was promising a seven-figure business, and nowadays they promise you multiple seven figures without even working.
You might have fallen prey to that, pumping money into ads, hiring appointment setters, and having a massive sales team. Still, you face the same challenges as before, but with more chaos.
We’ve been there, and we found a different path to success and having a business we love. Since 2020 we have consulted with more than 100 7 and 8-figure businesses on how to scale their online services and have helped our clients generate 100m dollars in backend sales across these industries: Coaches & Consultants, Digital Agencies, Saas products, Ecommerce, Brick and mortar, and Startup Incubators.
We didn’t accomplish this using fancy Marketing tactics and Sales gimmicks. In fact, we’re not the greatest marketers on earth and have still helped our clients generate more than 9 figures in revenue.
What we did was create a Fulfillment Funnel™ for our clients so that their clients stayed 4x longer, allowing our clients to 3-4x their lifetime client value.
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Author Bio:
Jay Goncalves- Through behavioral change protocols, Jay has developed his own business to deliver high-quality health services to a few thousand people. As part of his business, he uses systems to provide high-quality coaching to more than 150 people at the same time. He can help your business do the same
Ben McLellan- Between his need to succeed in business and his desire to keep his family together, a rift was forming in Ben’s life. There was always a nagging feeling in the back of his mind to start his own business. He got his start after selling his yoga and fitness studio. He became a part of Traffic and Funnels’ ClientKit program. Ben worked his way into a team that supported about 100 clients at a time.