If you are a startup owner or novice blogger, you need to create a logo for your brand. Don’t be misled by thinking that you just need a good designer to have a good logo. Actually, the result you will get mainly depends on you as a business owner or a marketer because nobody knows your company or project as well as you do.
Even the most experienced and professional designer won’t be able to create an effective logo for your brand unless you understand the main principles of a good logo design and guide him to the right direction. Therefore, the more educated you are, the better result you will get.
This book won’t teach you how to technically design a logo. It is not meant for professional designers either. This book is for small company owners, bloggers and even marketers who want to be sure that their logo is well designed. Its purpose is to introduce you to the main logo designing principles.
After reading this book you will understand the psychology of shapes, the meaning of colors in branding and the importance of responsive logo design and you will know how to test your logo to make sure it will work.
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