The Ultimate Guide to Building a Real Estate Brokerage: Find a Competitive Advantage, Recruit the Agents You Want to Serve, and Build a Successful Real Estate Brokerage by Sean Moudry
Twenty years ago, real estate agent Sean Moudry was unable to find any books or resources to help him build his first real estate brokerage. After much trial and error Sean found success and recognition building real estate brokerages.
Sharing personal stories of his journey to build multiple brokerages, Sean walks you through each step that you must take to build a profitable and rewarding real estate brokerage. It’s a challenging business and much different than a typical service or retail business. Learn how to prepare for and navigate difficult choices like business models, company branding, necessary staffing, software, and budgeting.
This book was a collaboration with the real estate media company The Close. The Close is providing the supplemental charts, downloads, and many other resources to ensure your success.
In addition, this book includes the bonus section The Complete Guide to Recruiting Producing Agents, including scripts and objection handlers. If you are currently operating or even thinking about opening a brokerage this book truly is the best guide to building any real estate brokerage.
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