What do you do when the Mayor is on line one, and CNN is on line two? If you’re a ‘Leader Under Fire,’ speed kills careers.
Managing a PR crisis is ALL about speed. If you’re not controlling your message by lunchtime, you’ll be convicted before dinner.
The old school way to fix this was something called a “crisis communication plan.” A traditional plan is a great way to waste money. Follow along and learn a better way.
We’ll introduce you to two fictional CEO’s – Bill and Raj – who handle their crisis in very different ways. You can follow their story throughout the book, and learn a lot of the same lessons Bill and Raj learn the hard way.
Buy the book, and follow the author on social media:
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Jeff Chatterton is known as ‘a fixer.’ Chatterton’s
the guy you need to have in your corner because he simply makes problems go
away… and he does it ethically.
He’s the owner of a crisis communications firm with active clients on all