Marketing is changing and that change is being fueled by the intersection of technology, culture and a global mindset demanding access to content that is specific and relatable. In a world that suddenly doesn’t seem so big, marketing must pivot to align with values and beliefs that connect individuals. At the heart of this change is a need for authenticity and for organizations to be steadfast in articulating their core beliefs. For some, this will require the mindset and courage to reestablish their purpose and rediscover how to lead from their core. Every organization is capable of marketing, but succeeding in marketing will require a change in approach to adapt to the expectations of fans today. This book offers a fresh perspective for those who are looking to re-imagine marketing by first re-imagining their organizations.
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Maisha Cobb was born in Oakland, California, and is a Psychologist who always enjoyed pushing boundaries. She spends her days leading brand and marketing strategies, and devotes her free time to mind expansion through travel. Writing a book was something her mother encouraged, but not something she took seriously herself, until she became disillusioned with marketing and the field’s growing apathy for human connection. Writing Epiphany Marketing provided a cathartic experience and helped her to discover a new passion. Maisha loves cupcakes, has learned to love working out and finds joy in meditation.