Small business owners are struggling to stand out in authority-driven fields.
They’re losing deals to the competition, getting ignored by the media, and missing out on partnerships that could change the trajectory of their business.
Increasingly, entrepreneurs realize that authorship can help by building authority, generating quality leads, and providing IP that lets them efficiently scale their business. But most aren’t confident in their ability to become an author…until now.
In Entrepreneur to Author, you’ll learn:
• The secret to a book strategy that’s in lock-step with your business strategy
• How to efficiently plan, write, test, and refine a high-quality manuscript so you can tend to your business, family, and personal priorities
• The ins and outs of getting your book published, including publishing models, costs, book formats, and distribution channels
• The foundational strategy for building authority and the three monetization strategies you can use to grow your business with your book
Using analytical, business-minded concepts, you’ll gain confidence in your ability to become an outstanding first-time author, and in your book’s ability to build your authority and grow your business in a way that scales up without burning you out.
If you’re an ambitious entrepreneur, business leader, or subject-matter expert whose business success depends on your personal authority and professional credibility, then Entrepreneur to Author is your strategy guide to building authority and growing your business through writing and publishing.
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SCOTT A. MACMILLAN is a Canadian author, entrepreneur, speaker, and the President & Executive Publisher at Grammar Factory Publishing, a professional service publisher that helps entrepreneurs write and publish books that build authority and grow their business.
With more than twenty years’ experience in Media and Strategy with global consulting firm Boston Consulting Group and as Head of Strategy for Rogers Media, Scott brings a unique perspective to entrepreneurial publishing: strategic insight and business acumen.
Scott graduated Bregman Scholar and Valedictorian from the University of Toronto’s Rotman School of Management, where he served as the President of the Entertainment & Media Association and earned a major in Management Consulting and a minor in Strategic Management.
He continues to be involved in the global start-up community, actively providing strategic advice to founders working at the intersection of media, technology, and entrepreneurship.