Storytelling is a brain hack. This book shows you how to ‘hack’ seven key areas of life and business, from small talk to sales and from self-development to getting buy-in for a product, idea or vision. Whether you’re new to story-telling or already a pro, this definitive little guide is the hack to understanding and using your ultimate communications hack – stories.
Storytelling has become a buzzword in marketing, but do stories work in other areas of business? How? Making sense and meaning are essential to every human endeavour and hence mission critical for every business leader. Grab the book now for 0.99 down from 5.99!
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Despite being a professional novelist, Jyoti Guptara did not appreciate the value of storytelling in business until he was a Fellow and Writer-in-Residence at a United Nations partner organisation. There, he realised that some of the best content came after and between presentations, informally – when people told stories. Guptara was quickly able to apply his decade of experience with fiction to executive education, helping business leaders find and tell stories to give better talks, pitch ideas and influence meetings. Of British and Indian descent, Jyoti lives in Switzerland with his wife and consults internationally. He has spoken and lectured on four continents.