BROKEN: How To Fix B2B Sales, Drive Profitable Growth & Win by Scott Marker
Introducing the book “Broken” by Scott Marker – the definitive guide to transforming your B2B sales strategies and gaining an “unfair” advantage over your competitors.
Based on over seven years of in-depth research and interviews with top CxOs, sales leaders, and frontline salespeople, Marker exposes the shocking truth about the outdated and ineffective methods used in traditional B2B sales.
In “Broken,” Scott unveils his revolutionary Mixed Customer Arts² (MCA²) methodology and model that will forever change the way successful B2B companies GTM, go to market is done.
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Scott Marker is a thirty-year B2B sales and marketing thought leader, and he is still working in the B2B sales/marketing world to this day. He is a successful speaker and the author of Let’s Get It On! ‘Real’istic Strategies for Winning the Sales Game, as well as his new book, BROKEN – How To Fix B2B Sales, Drive Profitable Growth & Win.
You can also find his work in Dave Lakhani’s How To Sell When Nobody’s Buying: (And How to Sell Even More When They Are).
He joined the Boise State University faculty for six years as a guest speaker in marketing and sales classes and is an adjunct professor facilitating Marketing 321, a marketing and sales course.
He is the founder of MCA², LLC. Through his practice, he has trained and consulted on B2B marketing and sales for over two decades. He has helped small startups to facilitate the sales kickoff for Verizon, a Fortune 50 company, for all of Idaho’s commercial salespeople.
He is the owner of a successful, professional networking franchise, Treasure Valley NIA, LLC. The franchise itself, Network In
Action International is headquartered in Houston, Texas. Scott earned the 2019 Top Gun NIA Franchisee of the Year Award. Later, this earned him an invitation to be on the Network In Action Franchise Advisory Board.