Implementing Marketo incorrectly can be costly, in terms of time and budget! But whether you’re getting started with Marketo or inherited an already built instance at a new job, this robust implementation guide will provide step-by-step walkthroughs, with screenshots, on how to build key Marketo programs and campaigns using Marketo Best Practices!
How this book differs from others is you won’t read what you need to do in Marketo from a conceptual perspective. In this walkthrough, you’ll be shown how you can replicate these key Marketo programs with screenshots using exact filters/triggers, flow steps, cadences and much more…!
-Walkthrough step-by-step Nurture Programs & their full configuration to understand how you can nurture your leads and contacts with targeted content at every stage of their lead lifecycle!
-Measure and prioritize your leads and contacts by building a lead scoring system and a marketing-qualified-lead strategy! Learn lead scoring best practices that will help prevent specific easy-to-miss pitfalls and make customizing and managing your scoring campaigns simple!
-Learn and build data management and operational programs that eliminate manual processes for you and your team, such as data normalization and clean-up, email bouncing or blacklisting competitors, and much more.
-Replicate & track your PPC (Pay-Per-Click) ads and spend via Marketo by learning how to build easy & robust tracking campaigns that give you insights into which ads have the best ROI.
-Optimize using naming and foldering conventions including specific examples & use-cases that will make reporting and navigating inside of Marketo painless!
Written by a current Marketo consultant who has worked with hundreds of Marketo customers implementing new instances, optimizing old instances, and countless custom projects. Why spend your budget on overpriced professional services when the SAME EXACT configurations and best practices can be copied and cloned right from this book, for a fraction of what you you’d spend on an hour with a consultant. What do you have to lose?
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Marketing Automation has been a passion for Eliza Friedman since her early years. She landed a job at Marketo and has consulted countless marketing teams on successful set ups and best practices. Her hope is that this book can help those aiming to work in Marketing Operations one day, or to those looking to set up or modify their specific instances easily, and with real-life examples!