In this hyper-competitive, globally connected world, how do organizations and individual professionals stand out from the competition and engage their customers?”ALL Business is STILL Show Business” reveals that the secrets and standards of the entertainment industry are exactly what every business in any industry needs to create distinction.Fifteen years ago, the original “ALL Business is Show Business” offered a groundbreaking look at how to earn standing ovations from customers and employees in a rapidly changing marketplace.In this new “reboot” from the original edition, we realize that in a time where a former reality television star is now President of the United States — and movies are a significant part of our nation’s exports — this principle has never been more applicable, or critical, for organizational and individual success.This is NOT about “fluff,” comedy, or flash. It’s a serious business book about a solid business philosophy that can make the difference for you and your organization.You’ll learn how the entertainment industry creates a powerful emotional connection with its customers; how they take a product that is not successful and turn it into a blockbuster, how they ensure repeat and referral business — and how you can do the same.From the author of a book named by several major newspapers — including the “Miami Herald” — as one of the “ten best business books of the year,” comes new and important insights that will significantly influence and impact you…and your organization.Because, “ALL Business is STILL Show Business!”
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Scott McKain is the author of a book named by thirty major newspapers as one of the “ten best business books” of the year. His last book, “ICONIC,” was named by Forbes.com as one of the “ten best business books of the year,” as well. McKain is a globally respected authority on how to serve customers more remarkably — and sell products and services more uniquely.• By the time McKain was 21, he had met with the President of the United States in the Oval Office and the Chairman of GM in Detroit. This experience fostered a fascination with leadership and management that continues to this day. • He played the villain in a film named by esteemed critic, Roger Ebert, as one of the 50 “great movies” in the history of the cinema.• He has been quoted in the New York Times and Wall St. Journal, has been featured in USA Today and has appeared multiple times on FOX News Channel• He is the author of three Amazon.com #1 business bestsellers.• He has been honored with induction into the “Professional Speakers Hall of Fame.”• He is one of only 24 members of the “Sales and Marketing Hall of Fame.” (including Dale Carnegie, Zig Ziglar, and Seth Godin.)• He has appeared on platforms in all 50 states and 17 countries…from Mexico to Morocco…from Singapore to Sweden…from the White House with the President in the audience…to your next event.