How You’ll Benefit From This Book!
I’ve purposely tried to make this book easy to read, as brief as possible, while giving you solid, income generating ideas that work. Any one of these ideas has the potential to add $$$ to your business. Adapt the information to suit your style. I’m always trying to come up with various ways to rework my ads, my teaching style and anything else that will allow me to make my lessons interesting, generate more income and keep me enthusiastic and happy with what I do.
If you’re a current or a brand new driving instructor looking to increase your income then this book will give you not only the ideas but exact examples of what I did to build my business from scratch, earning me an excellent income while allowing me the freedom to work the hours that I wanted to.
If you’re a current instructor working with a large company but are unhappy with your income and want more freedom, then see the above! OR if you want to start your OWN driving school business then this will prove an invaluable guide.
You’ll have access to the dozens of income generating ideas about how and where to advertise, examples of ads and ideas. I’ll let you legally “steal” all my articles that I’ve created as well as all my “lesson planner sheets” as well as a plethora of other material that I’ve created over 5 years, saving you hundreds of hours of time and thousands of dollars! I’ll show you how to make your lessons more enjoyable for both yourself and your students and how to continue to generate more leads, more referrals and more sales. Guaranteed!
Here’s a short list of what you’ll get!
• Flyers, thank for taking a lesson with letter, various other stationary
• My book-it brands me as what I am-The expert in teaching people to drive and pass their Ps safely with the minimum amount of lessons and investment
• My written feedback forms that I provide after each lesson. I teach “Practice with a Purpose”
• Envelope and letterhead templates
• My cancellation policies and procedures
• Numerous Pre written ads, and where I advertise for FREE
• Handouts to people who walk up to me in the street,-my special “Business card”
• Marketing campaigns, articles for Facebook-YES you can use my material (with conditions)
• My Special “Kims Tips” which covers all the essential test items-I give this out at the end of the lesson
• Sales and marketing tips
• Customer service info -How to deliver excellence!
• My excellence certificate that I award for my drivers that pass using my car on test day
As well as huge amount of free graphics to really make your advertising “Pop”
Marketing manager and sales trainer for a NSW Western suburbs fitness centre, I become interested in teaching people to drive after one of our customers from the gym who was a driving instructor told me about his experiences.
I’d been looking for a change working away from sitting in front of a computer and being in an indoor environment while still being my own “boss” and at the same doing something that I felt was both rewarding, fulfilling and allowing me to spend more time with my then (now 9 how time flies!) 3 year old daughter.
I Believe-or “what works for me”- Taken from my Book
“27 Ways To Get More Leads More Sales And More Repeat Business For Your Driving School”
Staying fit, I do some form of exercise on a daily basis. I incorporate at least some form of cardio, stretching and weight bearing exercise into my sessions over the week.
I read daily on some form of literature that will in some way benefit me and I meditate. The hour or so a day I put into these activities has repaid me a thousand-fold in benefits.
I am the proud father to my beautiful 9-year-old daughter and realise more as each year passes how lucky I am to be married to my wife of 17 years.
I enjoy reading and writing and have authored several books on both the driving and fitness industry yoga, drinking good wine and camping, are some of my other passions.