Eric Ries’ The Lean Startup argues against waiting to launch the perfect product in today’s uncertain market. Ries contends that to minimize waste (in lost capital, duplicated efforts, and products no one wants) startups have to discard any activity that does not contribute to learning and make extensive interactions with their customers from day one: introduce products with minimum viable features to the market, use customer reactions and behaviors to gauge value and growth prospects, run multiple experiments and iterate, and then re-launch. Anyone creating new products for an untested market–whether at a startup or a large, established company–will find this book an invaluable guide.
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