GOODBYE, THE TRADITIONAL MARKETING! HELLO, NEUROMARKETING!
How many times have you been to the mall and you bought a product that you had no intention to buy in the first place? How many times have you bought the same product because you find a specific brand to be great?
Do you know why Mini Cooper was more desirable than Ferrari in 2002? None of these is a coincidence. Big brands such as Google, Disney, Facebook, Apple and similar have been using neuromarketing techniques for years.
The book ‘Neuromarketing Armoury’ represents the real armoury which can provide you with a different view of marketing, and, most importantly, you can apply the tricks of the trade given in the book to your business!
If you like: “Buyology: Truth and Lies About Why We Buy”, then you’ll like “Neuromarketing Armoury” for a first sight! This book is not intended to be read in one sitting since it will certainly leave you breathless, but as a manual you will use in day-to-day business, reading the chapters you find essential for your business activity. The book also contains numerous tests which may help boost your brain’s creativity in solving marketing problems (determining the retail price, market positioning, product design etc.), as well as a number of techniques assistant professors can utilise in their exercises at the faculty. This book will teach all of you who have been in business for a long time now the marketing practice tricks! To all of you who are studying, it will serve as additional bibliography worth reading and aimed at training you in marketing! So, what are you waiting for?
LET’S FIND OUT WHAT SCIENCE AND PROFESSIONAL PRACTICE HAVE BEEN BOTH REVEALING AND HIDING!
Praise for Neuromarketing Armoury
“ Dr. Hedda Martina Sola promises to offer marketers some “armoury” for the battles they fight in the market place and she delivers on that promise by covering a wide range of topics, each with practical examples that help marketers to apply her advice. Her enthusiastic style makes this a book that is not only valuable but also enjoyable to read.” Dr. Peter Steidl, one of the authors of “Neuromarketing for Dummies”
“Witty, smart, and coming from a unique perspective, Dr. Hedda Martina Sola’s Neuromarketing Armoury combines neuroscience and applied marketing in a very interesting and holistic way.” Dr. Benny B. Briesemeister, CEO Neurospective GmbH, NMSBA NeuroTalent of the Year 2015
“The Book Neuromarketing Armoury is the result of years of experience in the field of marketing, and neuromarketing in particular. Being written in an original and witty style, we can say the following: Goodbye, the traditional marketing! Hello, neuromarketing!” Doc.Dr. Ivan Matkovic, Docent at Hercegovina University
Dr. Hedda Martina Šola has been listed in the International Encyclopaedia written by R. Hübner, entitled “Who is Who in Croatia“(2015) among the leading marketing experts in Croatia.
She drew on her rich 20 year professional experience in marketing at strategic positions within different companies as a Board Member for Marketing. Until recently, she held the position of Vice-Dean for business cooperation and international relations at the University College of Economics, Entrepreneurship and Management, and today she is a university professor teaching at several private faculties in the Republic of Croatia and advisor to leading companies in the market.
She is also a regular guest at international conferences and congresses where she gladly gives lectures in two foreign languages. To this day, she has advised more than 100 different companies on how to develop their brands, strengthen their market position in terms of strategy, and to reposition themselves in the market.
She has also published more than 30 scientific and professional papers on the topic of marketing and neuromarketing, peer-reviewed at both national and international level. She is the author of the first book on neuromarketing published in Croatia under the title Marketinška oružarnica.
She has won numerous awards and recognitions, and her passion for marketing and science has led her to the doctorate in Economic Science with specialisation in Neuromarketing.
She is a registered marketing court expert at the County Court in Zagreb and a much quoted interlocutor in the media. For more information about the author, please visit the following web site: www.heddamartinasola.com.