Did you know that 35-80% of launches fail? Whether you are a business executive, a startup founder or a nonprofit leader, you are always in the business of starting new things – and ensuring their success.
With this easy-to-read book by your side, you’ll learn how to ensure a revenue-generating launch with a step-by-step method that has helped companies, startups and nonprofits see $1.5B in new revenue and funding.
This proven method has everything you need to do your launch right:
• Step-by-step instructions
• Case studies
• Examples of what to do – and what not to do
• Self-assessment tools
Launches fail for a variety of reasons and at a variety of times, sometimes shortly after launch, sometimes within the first year and sometimes even before launch happens.
On the other hand, the market clearly is full of new products, services and companies that are changing our lives in big and small ways. Some launches are successful despite the overwhelmingly negative odds.
So what makes the difference between failure and success? That is a question Jennifer S. LeBlanc has been obsessed with for more than two decades now.
After leading and participating in dozens upon dozens of launches, commissioning proprietary research about the launch process, and being a keen observer of both successful and failed launches, it became clear that the reasons for the high failure rate can be identified, isolated and studied. Once she realized this, she focused on getting this information to as many people as possible, hence the book.
Launching for Revenue is based on the ground-breaking ThinkResults Launch Readiness Assessment, designed by Jennifer S. LeBlanc. This Assessment isolates and identifies the top 10 most critical elements of a successful launch. This method reveals how ready a company is to launch, and isolates the biggest areas of risk. As a result, companies can predict and course correct their launch plan to turn those statistics around and maximize the chance of a successful launch.
With this book as your guide, you’ll have a clear Launch Action Plan based on the 10 critical elements that can make or break your launch. Also included with the book is access to an online community, so you can learn from other professionals, share your stories, ask questions and get answers.
Jennifer S. LeBlanc, founder and president of ThinkResults Marketing, works with CEOs and CMOs to drive results. Her client work focuses on building go-to-market and launch strategies for high-growth companies of all sizes including Microsoft Ventures/Accelerator, SAP, Intel’s New Devices Group, and dozens of startups. Her proprietary methodologies have driven well over $1.5B in new funding and revenue to clients, and 10 to 100x returns for the startups she’s worked with over the years.
Jennifer has received the Silicon Valley Women of Influence Award, and ThinkResults was ranked as 2017’s 10th Fastest Growing Private Company in Silicon Valley by the Silicon Valley Business Journal. She was an advisor to President Obama, Congress and the SBA via the National Women’s Business Council.
A high-energy speaker who inspires and galvanizes her audiences into action, Jennifer is the author of two books, Launching for Revenue: How to Launch Your Product, Service or Company for Maximum Growth and Changing Tides: Powerful Strategies for Female Founders.