Small business owners are often approached by people who promise solutions that will grow their business online. However, it can be difficult deciding which of them will deliver the results that a business needs, within their available budget. This short book, which can be read in under an hour, provides an introduction to key topics relating to growing a business online, such as website planning, content marketing, web design, digital marketing, website technology, data security and eCommerce. It could help small business owners make more informed decisions, such as which tasks they can carry out themselves and those better outsourced to experienced professionals.
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Paul Riley is one of the founders of UKCraftFairs, a family run business promoting arts and crafts. He has developed an understanding of what it takes to build a successful arts and crafts business. His other interests include history, art and design, sustainable technology, human creativity and the creative process.