About Explosive Growth: A Few Things I Learned While Growing To 100 Million Users And Losing $78 Million: Ultimate Startup Playbook In Entrepreneurship, Business Strategy, Online Marketing, Leadership & PR:
The Ultimate Playbook For Startup Founders To Grow To 1 Million Users & More.
How Does A Startup With Little Funding Grow To 100 MILLION USERS?
Cliff Lerner’s online dating startup, Snap Interactive, was running out of money when he bet the company’s fortunes on a then-unknown platform called Facebook. The app achieved explosive growth, and soon after the stock price skyrocketed 2,000 percent, setting off an extraordinary chain of events filled with sudden success and painful lessons.
Explosive Growth is a business book like no other. This compelling and inspiring narrative gives you a step-by-step playbook to achieve explosive growth, combining lively and often hilarious storytelling, proven tactics, and numerous case-studies to help your startup achieve explosive growth. Learn how to:
-IGNITE EXPLOSIVE GROWTH by creating a remarkable product
-Identify the ONLY 3 METRICS THAT MATTER
-Explore valuable VIRAL GROWTH strategies to grow rapidly
-Execute the GENIUS MEDIA HACKS that helped us acquire 100 million users
-Create a thriving culture of PASSIONATE EMPLOYEES and constant INNOVATION
The tactics that helped us succeed are all in the book including insights as to how companies such as Tinder, Bumble, Facebook, Twitter, Apple, and Dropbox achieved explosive growth. Lerner describes how he applied the learnings from several of the top actionable business books including The Lean Startup, The Innovator’s Dilemma, Contagious, Zero To One, Good To Great, and The One Thing, to help him achieve Explosive Growth and how you can do the same for your startup.
“Powerful lessons for Startups & CEOs on growth hacking, marketing, and innovation from one of the smartest founders I know.”
– Andrew Weinreich, Inventor of Social Networking
“A must read for founders and CEOs who want to achieve rapid growth while also building a great product and company.”
– Payal Kadakia, Founder & Executive Chairman of ClassPass
“Explosive Growth is without question one of the most useful and entertaining business books I have ever read. Cliff gives you a roadmap to massively grow your startup with specific tactical lessons made memorable through engaging stories. This book is a must-read.”
– David Perry, Business Development Expert at Google, Adobe, & Amazon
“Cliff has lived the rollercoaster of viral apps and startups. His first hand account is both insightful and entertaining at the same time. Amazing read!”
– Brian Balfour, Founder/CEO @ Reforge
Clifford Lerner is the Co-Founder of SNAP Interactive and Author of Explosive Growth: A Few Things I Learned Growing To 100 Million Users & Losing $78 Million. Cliff served as SNAP’s CEO and Chairman from 2005 through 2015, and now serves on its Board Of Directors.
Under Cliff’s leadership, SNAP has established itself as one of the leaders and innovators in the online dating industry. SNAP was the first successful Facebook online dating app, and became the first social media company to become publicly traded in 2006.
Cliff published Explosive Growth Explosive Growth in November of 2017. Explosive Growth is a compelling and inspiring narrative that gives startup CEOs a step-by-step playbook in entrepreneurship, marketing, leadership, and PR, in order to achieve explosive growth. It combines lively and often hilarious storytelling, proven tactics, and numerous case-studies to help businesses grow. Explosive Growth is described as “Brilliant… essential reading for every entrepreneur and leader seeking innovative solutions for their industry.”
In 2012, SNAP ranked 9th in the Internet category, as SNAP’s revenue grew 4,412 percent from 2007 to 2011. SNAP’s dating apps, including AreYouInterested? (now FirstMet) and ‘The Grade,’ have attracted over 100 million users and pioneered numerous online dating innovations including being the first dating site to integrate Facebook’s social features and the first to bring swiping to mobile dating experience.
Cliff is a leading social media and online dating visionary and spokesperson, and has appeared on CNBC, Bloomberg, Fortune TV, Yahoo! Finance’s ‘The Final Round’, and many other top tier media outlets. He is also a Top Writer on Medium in Business & Entrepreneurship with his articles frequently being featured.
Previously, Cliff served as an analyst in the equities division at Lehman Brothers Inc. from 2000 to 2005 and received a BS in applied economics and business management from Cornell University in 2000.
Cliff grew up in long island, lives in Manhattan, and enjoys a good steak, karaoke, traveling, and playing basketball where you can usually find him working on his 3-point shot.