There’s no doubt that online marketing strategies are now an integral part of any business’ overall marketing plan. If your business remains offline, you have severely limited your chances of virtually expanding out into the rest of the world. In today’s society, email is the one true must have. From our pre-teens to our grandmothers, who doesn’t have an email account these days? And in these email accounts, we regularly receive all kinds of marketing emails: promotional and content-driven newsletters from supermarkets, banks, schools, and even from our favorite restaurant. So if your business isn’t sending out marketing emails, then you’re missing out on a huge opportunity. That’s the truth, plain and simple.
However, as a business new to email marketing, you need to be very careful in treading the thin line between an effective email campaign and one that damages your sender credibility and the overall image of your business. There’s a big difference between someone being interested in what you send versus them being annoyed by it. This book is designed to provide you with a step-by-step guide to build an email list for your business, and create an effective newsletter campaign that will have your prospective clients or customers voluntarily opening their pockets in no time. So if you’re ready to take your business’ marketing strategy to the next level, then let’s get started!